WHY
THE 5 PROBLEMS OF INNOVATION
Innovation has a problem. Or more precisely, five problems. Because when people hear the term, they quickly think of one of the following:
Too risky
Too complex
Too abstract
Too expensive
Too disruptive
In order to successfully drive innovation projects forward, these often justified stigmas must first be overcome in order to restore the necessary trust in a results-oriented innovation process.
And this is exactly where we come in.
