HOW
THERE'S A METHOD TO THE MADNESS
re/DEEM® gives innovation a chance to get rid of its stigma. After all, innovation is not an end in itself and not every company is automatically innovation ready. With the transparent, six-stage re/DEEM® process, we help our clients to avoid starting into innovation projects naively and without the necessary resources, capacities and mindsets.
This transforms the often criticised "hot air" of innovation into an efficient and targeted process that produces tangible and measurable results. That way, re/DEEM® not only solves innovation problems, but creates new momentum for, and confidence in future-critical innovation projects, from which the entire company will benefit in the long run.
Innovation Check
- Initial contact & getting to know each other
- Explanation of high-level goals & expectations
- Brief presentation of the re/DEEM® innovation process
- Definition of the kick-off workshop content (readiness & enablement vs. discovery)
- Definition & timing of next steps
Innovation Readiness
- Evaluation of the innovation experience
- Analysis of stakeholder engagement
- Analysis of dependencies (responsibilities, corporate culture, CI, infrastructure, etc.)
- Financing evaluation (ROI claim)
- Identification of innovation barriers
Innovation Enablement
- Analyse bestehender Systeme & Tools
- Analyse von Optimierungspotenzialen (Brownfielding)
- Erstellung Enablement-Strategie & Roadmap
- Argumentationsgrundlage für internes Buy-in
- Finanzierungsplan (intern, Fördermittel, Partnerschaften)
Innovation Discovery
- System analysis, assessment of potential and weak points
- Exploration
- Catalogue of ideas
- Prioritisation (business value, time-to-market, ROI)
- Selection guide & recommendations
Innovation Execution
- Solution architecture
- UX/CX & UI design
- Technical implementation
- Quality assurance
- Risk management
- Delivery (DevOps)
Innovation Exposure
- Target group analysis
- Change management (conception, management, implementation)
- Product marketing (conception, management, implementation)
- Communication strategy
- Media strategy
- Campaign & asset development
Innovation Momentum
- Post-game analysis (goal level, KPIs)
- Team feedback and optimisation potential (retrospective incl. celebration)
- Future strategy - innovation
- Impact monitoring and learning
- Manifestation of innovation mindset