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MARKETING & COMMUNICATIONS

Telekom Careers App AR

Making Careers Tangible – With Telekom and Augmented Reality

With the Telekom Career AR App, career guidance becomes tangible: Interactive AR experiences show you how diverse, exciting and future-oriented your career at Telekom can be.

Human

It is often difficult for young people to find their way around the variety of modern job profiles - especially in a large corporation like Telekom. Classic information offers remain abstract and create little emotional connection. There was a lack of an experience format that makes professional worlds tangible and arouses genuine interest.

Made

With the Career AR App, we have created an innovative approach to the employer brand: job profiles are projected as interactive 3D experiences directly into the real environment of the users. The app arouses curiosity, playfully conveys content and brings the working world of Telekom to where it is discovered today - on the smartphone.

Digital

Design, Android, iOS, Architecture, Agile Development, DevOps.

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